SKPR Group

Strategy. Story. Impact.

Welcome

SKPR Group helps companies and organizations achieve their business objectives through strategic communications and trusted counsel. We bring deep expertise in energy, infrastructure, cleantech, and other industries driving the global economy.

Who we are

About Us

SKPR Group was founded by Sally Kidd, a former White House and Capitol Hill correspondent whose broadcast career spanned nearly two decades. That experience shapes her approach to strategic communications and provides unique insight into how stories are framed, what journalists actually want, and what it takes to break through.

Today, SKPR Group advises companies, organizations, and senior leaders in energy, infrastructure, and cleantech on strategic communications, executive visibility, and media strategy. From startups to established companies, we work with innovators and problem solvers driving the energy transition and the technologies powering it. Every engagement is led by senior counsel and informed by firsthand experience covering the issues, institutions, and decision-makers that shape the national conversation.

No big agency overhead. No hand-offs to junior staff. Just sharp, experienced counsel grounded in strategy, story, and impact.

Years Experience

20+

What we do

Services

From strategic communications to executive visibility to hands-on media training, SKPR Group offers a focused suite of services designed to help leaders communicate with purpose and precision. Every engagement is built around your goals — whether that’s landing top-tier media coverage, preparing for a high-stakes interview, or shaping the narrative around a critical moment.

Strategic Communications

Positioning, messaging, and communications strategy grounded in meeting your business objectives. Designed for organizations where communications strategy directly supports business growth.

Executive Visibility

Building credible, sustained visibility for senior leaders through strategic positioning, media appearances, and thought leadership.

Media Training

Media training from someone who’s been on both sides of the camera. We prepare executives and spokespersons for high-stakes interviews, press conferences, and on-camera appearances, drawing on nearly two decades of experience as a national television correspondent.

Brand Journalism

Your brand has a story worth telling. We apply the storytelling principles of traditional journalism to help organizations communicate with authenticity, credibility, and authority.